The term “Growth Marketing” is definitely not new, but it certainly didn’t have the same traction as it’s popular brother “growth hacking”. I’ve seen it mentioned a couple of times but nobody really committed to it.
I feel that now it’s a well-rounded word that defines a new stage in the evolution of Marketing. A name that describes the Marketer of today and of the immediate future.
I’ve seen the rise and popularity of the online environment, redefining the Who, How and Where of Marketing. After that, growth hacking came along and gave it another spin.