Each year, thousands of SaaS companies gather around the whiteboard to tackle the thorny task of changing the navigation menu and the taxonomy of the website.
Founders, marketers, and designers start gathering ideas and examples for the long dispute ahead of them. In this artificial habitat, the debates might take hours if not days. More often than not, the outcome is a compromise.
And more often than not, they end up with a navigation menu that is not helpful to the target audience. (more…)