January, 2021

By In Growth Marketing, SaaS Basics

[SaaS Basics] Website and product localization

During this prolonged period of quarantine, many SaaS companies saw an organic increase in demand.

The main reasons are either being forced to switch from on-premise to cloud software or an increase in TAM as a result of the forced adoption of software by the early and late majority.

I’m constantly pressured to find ways to increase the volume of new prospects and there are not a lot of customer acquisition strategies that will multiply my exposure to my target audience. It’s especially painful if you are rocking a freemium or free trial acquisition model.

Website and product localization seem to be the perfect strategy during this period. A lot of companies in non-English markets, typically more conservative, are forced to accommodate this new WFH and distributed culture.


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