By In Activation, Growth Marketing, Retention, SEO

How template libraries can help you acquire, activate and retain more customers

There are not a lot of content creation strategies that are as impactful and rich in ROI as having a template library. I want to share with you the story of the most undervalued asset a B2B SaaS company can create.

And I have data from 800+ SaaS businesses and almost 4000 words to make my case.

I liken SaaS templates to the avocado. The avocado is considered a “super-food” because it’s a type of fat, protein, and fiber source at once. 

SaaS templates can be a good source of:

  • Organic lead generation 
  • Product onboarding and education
  • Customer retention. 

They can have an impact at almost every point in the SaaS customer journey! Especially if you couple that with a product-led growth framework.


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