SaaS Basics
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By In Growth Marketing, SaaS Basics

[SaaS Basics] Website and product localization

During this prolonged period of quarantine, many SaaS companies saw an organic increase in demand.

The main reasons are either being forced to switch from on-premise to cloud software or an increase in TAM as a result of the forced adoption of software by the early and late majority.

I’m constantly pressured to find ways to increase the volume of new prospects and there are not a lot of customer acquisition strategies that will multiply my exposure to my target audience. It’s especially painful if you are rocking a freemium or free trial acquisition model.

Website and product localization seem to be the perfect strategy during this period. A lot of companies in non-English markets, typically more conservative, are forced to accommodate this new WFH and distributed culture.

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By In Growth Marketing, SaaS Basics

[SaaS Basics] Homepage – Below the fold

SaaS Basics is a series of research-based articles for specific parts of a SaaS customer journey. Filled with industry-specific examples.

This is the follow-up article to Homepage – Above the fold.

Almost 10k words written in total, 209 SaaS business, and over 50+ columns of data points analyzed. All dedicated to dissecting and reconstructing the ideal SaaS homepage.

In this piece, we’re going to expand on what a good SaaS homepage should contain below the fold. And offer stats and examples from a sample size of 209 SaaS companies.

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By In Growth Marketing, SaaS Basics

[SaaS Basics] Homepage – Above the fold

SaaS Basics is a series of research-based articles for specific parts of a SaaS customer journey. Filled with industry-specific examples.

From Acquisition to Revenue, I’m going to create robust guides for the essential building blocks like landing pages, onboarding sequences, re-engagement emails, downgrade pages, and so on.

A good homepage is the starting point of any strong SaaS brand. It’s only fair to start my series here.

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