During this prolonged period of quarantine, many SaaS companies saw an organic increase in demand.
The main reasons are either being forced to switch from on-premise to cloud software or an increase in TAM as a result of the forced adoption of software by the early and late majority.
I’m constantly pressured to find ways to increase the volume of new prospects and there are not a lot of customer acquisition strategies that will multiply my exposure to my target audience. It’s especially painful if you are rocking a freemium or free trial acquisition model.
Website and product localization seem to be the perfect strategy during this period. A lot of companies in non-English markets, typically more conservative, are forced to accommodate this new WFH and distributed culture.(more…)