By In Activation, Growth Marketing, Retention, SEO

How template libraries can help you acquire, activate and retain more customers

There are not a lot of content creation strategies that are as impactful and rich in ROI as having a template library. I want to share with you the story of the most undervalued asset a B2B SaaS company can create.

And I have data from 800+ SaaS businesses and almost 4000 words to make my case.

I liken SaaS templates to the avocado. The avocado is considered a “super-food” because it’s a type of fat, protein, and fiber source at once. 

SaaS templates can be a good source of:

  • Organic lead generation 
  • Product onboarding and education
  • Customer retention. 

They can have an impact at almost every point in the SaaS customer journey! Especially if you couple that with a product-led growth framework.


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By In Growth Marketing, SEO

How one SaaS grew organic traffic by 332.91% with user-generated content

Can you name a more iconic duo than content and SEO in the history of marketing? Go ahead, I’ll wait . . .

As marketers, it’s our duty to take SEO into consideration when we’re creating pages and content. Product feature announcements, use case blog posts, guides for certain verticals – whatever the content, you’ll want it to rank well on search engines.

User-generated content, or UGC, can be defined as any piece of content created by users/consumers of a product or service. UGC can also help you massively with making content rank.


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