By In Growth Marketing

Everything SaaS needs to know about brand searches

SaaS companies, from startups to enterprise, spend a lot of time building a brand within their niche. You create educational content, ads, talk on podcasts, pay to be listed on “best of” articles, get featured on Inc. / TechCrunch / Entrepreneur.

Multi-touch attribution, ABM, demand generation funnels, MQL to SQL. And yet most SaaS companies don’t take into account that after all these interactions your potential customer might look you up on Google.

Everything you do will result at some point in a brand search.  (more…)

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By In Growth Marketing

Choosing Growth Marketing Over Hacking

The term “Growth Marketing” is definitely not new, but it certainly didn’t have the same traction as it’s popular brother “growth hacking”. I’ve seen it mentioned a couple of times but nobody really committed to it.

I feel that now it’s a well-rounded word that defines a new stage in the evolution of Marketing. A name that describes the Marketer of today and of the immediate future.

I’ve seen the rise and popularity of the online environment, redefining the Who, How and Where of Marketing. After that, growth hacking came along and gave it another spin.

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